It’s Apple Blossom Time: KPQ’s Program Lineup for the 1948 Festival

Pictured above:  Bill Green and Dorothy Lee with KPQ Radio broadcast the 29th Washington State Apple Blossom Festival Grand Parade on May 1st, 1948 in front of the Liberty Theater in Wenatchee, WA.

The 106th Washington State Apple Blossom Festival is officially underway.

Here is a little treat from the KPQ archives; a KPQ program lineup during the festival in  May, 1948

This is an original broadcast schedule during the Washington State Apple Blossom Festival with Queen Lila Lee.

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The 6am hour features included a news summary and weather report.  The Sunday lineup featured many religious programs.  Pohlman Motors, Potlatch Yards and Isenhart Furniture sponsored 7am hour weekday programs and a variety of programming filled the morning lineup like Breakfast in Hollywood and Betty Crocker.

The KPQ noon news and weather is a mainstay to this day.  The afternoon programming at 5pm would transition into national mainstay broadcasts during the evening like Dick Tracy, Sky King, Lone Ranger, Abbott and Costello, Bing Crosby, Texaco Theater and Wenatchee Chiefs games during baseball season.

It was the Golden Age of Radio and KPQ was a part of it.

Happy Apple Blossom!

Read More:  The Day DeForest "Bones" Kelley Came To Wenatchee For Apple Blossom